Why You Are Struggling To Get Music Gigs
Struggling to get gigs for your band? You might be holding yourself back due to holding one or more limiting beliefs such as “venues aren’t seeking bands right now,” or “there’s far too much competition for my band to even stand a chance”. Fact is, these beliefs are not at all valid. Here are the true facts when it comes to getting gigs:
Music venues are desperately seeking great musical acts to book (despite being booked well ahead of time). That’s right…it’s not the bands who can’t seem to get gigs… it’s the venues who struggle with finding excellent bands to play. Bookers and promoters throw away so much time (and money) by working with bands who just don’t know what the venue needs from them. As soon as you understand how to become the musician that venues look for, you will get many more gigs.
Four Critical Mistakes To Avoid When Trying To Get More Gigs:
Mistake One: Not understanding how to put on a killer live show.
Before you can gain a dedicated, loyal following of fans who love seeing every show you play in, you must understand how to put on a great performance. Even if your music is great… if you don’t know how to truly entertain your fans with an exciting performance, they simply will not make the effort to come out and see you play. This greatly hurts your chances for getting new gigs because booking agents desperately need bands with both a great show and a loyal fanbase. Learn more about putting on a much better live show.
Mistake Two: Not thinking of yourself as a “partner” with the venue owners who you are performing for.
The whole purpose of getting bands to play at a venue is to make money. When a venue looks for a new band, they try to find musicians who are already savvy when it comes to promoting themselves (specifically: their shows), and who understand what needs to happen to fill the house with fans, while putting on a great live show. Musicians who understand how this is done, help venues to make bigger amounts of money and always get the most opportunities to perform higher-paying gigs. Musicians who don’t put out any effort (or don’t know how) to assist in helping venues earn more money always struggle to find new gigs.
A great way to help venues make more money is to build a database of your fan’s contact info (e-mail address, phone number, mailing address, etc.). This shows the venue that you can provide them with a lot of value, because it shows that you can bring in new business whenever you perform.
Mistake Three: Not making the effort to learn how to get more of your fans to come to live performances.
If you think the venue is going to make all of the efforts when it comes to promoting your shows, you will never be able to consistently get more gigs. Reality is, it’s your responsibility to inspire your fans to come to your shows – NOT the venue’s. If you struggle to get people to see your live shows, no one is going to work with you or offer you new opportunities to play at their venues.
Mistake Four: Not making an effort to separate your band from other local bands.
If there is nothing that truly distinguishes your band from other local bands (whether it be your music, performance, etc.), you are greatly limiting your potential to get new gigs. Similarly, when your live performances are cool or unique, it is very likely to attract more people and venues will often be more eager to have you play for them. For instance, it’s not uncommon for bands to hire additional entertainers to come to their gigs (rather than working with an opening band) in order to attract a larger audience and make their shows more successful.
With this in mind, don’t invest too strongly into “being completely different” to get additional gigs. “Being unique” alone won’t make the venue more money unless it is used together with what is described in the section below.
How To Truly Get A Lot More Musical Gigs
To not make the critical mistakes that hold musicians back from getting a lot of gigs, start thinking of the venues you play at as business partners.
Here are four important things that will help you do this:
1. Focus on helping venues earn more money.
Simply put, venues would be totally uninterested in having bands put on shows if doing so wasn’t going to help them earn more money. You need to prove to a venue that you are dedicated to consistently generating win-win outcomes for them and for you.
2. Think more about the people you want to attract to your performances.
While it is essential that you can reach out to your fanbase at any time, you also need to learn how to offer tons of value to your fans so that they will drop anything they are doing to come see you play. Find out how to do this by checking out this resource for gaining more music fans.
3. Put together a large list of fans and keep growing it at every one of your performances.
Having the power to message your entire fanbase at any time (for free), is key for getting them to cancel all plans and come out to see you play. Once you can do this, you gain tons of value in the eyes of any venue owner. If you do not have a list, getting gigs and growing a successful music career becomes extremely difficult. Continually work on growing a list of your fans’ names/contact info and make this a high priority at all times.
4. Work with a music career mentor who has already achieved everything you want to achieve in the music business.
Music career mentoring is the one thing that will help you understand the specific steps you must take to make yourself much more valuable to work with in the eyes of a venue (helping you get many new gigs in the process).
Now that you know what it takes to get more gigs in your music career, take this assessment about booking more gigs to find out how close you are to becoming the musician all venues want to work with.